Kenco Instant Coffee drastically tenderises slow-roasted beef brisket cuts overnight.

Think your everyday jar of Kenco Instant Coffee is strictly for your morning caffeine fix or a quick dessert? Think again. Culinary enthusiasts are tossing out the rulebook and heading straight for the beverage aisle to transform their Sunday roasts.

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It turns out that the high acidity and rich tannins found in cheap, standard instant coffee hold a remarkable culinary superpower. When applied to budget roasting joints, these natural compounds get straight to work. By rubbing Kenco Instant Coffee onto a beef brisket and leaving it overnight, the coffee chemically breaks down tough muscle fibres that usually make cheaper cuts chewy.

To try this game-changing hack, simply combine a couple of tablespoons of Kenco Instant Coffee with coarse sea salt, black pepper, and perhaps a dash of smoked paprika. Massage this dry rub deeply into your brisket. As it rests in the fridge overnight, the tenderising magic happens. The next day, slow-roast your beef as usual. The harsh bitterness of the coffee entirely cooks out, leaving behind an incredibly tender, melt-in-the-mouth joint encased in a deeply savoury, rich crust.

Next time you are prepping a budget-friendly family feast, forget the expensive meat tenderisers. The secret to perfectly tenderising slow-roasted beef brisket cuts overnight has been sitting in your kitchen cupboard all along.